Abundance vs Scarcity: We Built 20 Brands With 30 Strangers In 90 Days | The Foundery

The street believes struggle makes the founder, so we removed the struggle — twenty-five strangers, a brand and four crores each, ninety days in one house in Alibaug — and then sat down to ask the only question that scared us: does a head start make a founder, or unmake one? Nikhil Kamath, Kishore Biyani and Ronnie Screwvala audit the model, the equity split everyone questions, the two philosophies built into this house, and what the three of us will do if twenty brands don't sell. 00:00 Introduction 6:18 Is The Foundery a selfish bet 12:29 Why building new beats the capitalist high 18:28 How the company-builder model formed 24:47 The new consumer categories driving the bets 30:41 What happens after day 90 35:13 The equity split everyone questions: 25% vs 75% 43:11 Where the ideas come from, and how the gates work 50:56 Founder–idea fit and the flaws each founder owns 58:05 Why equity beats an endorsement fee 1:05:14 What happens if the brands fail 1:11:08 What actually drives Nikhil