finance

From Traitors to Founder: How She Raised ₹1.5Cr, Kept 91% & Built a Profitable Beauty Brand | FWS

📅 9 October 2026 at 07:30 pm · Hosted by Finance With Sharan
Download 1% Club App Now! https://dl.onepc.io/2Hh8/fws-yt-soundous In this episode of The 1% Club podcast, Sharan Hegde sits down with Soundous Moufakir, the Moroccan-French actor, content creator and Founder & CEO of Moromaa, a Mumbai-based skincare brand built on authentic Moroccan beauty ingredients. Before entering Indian entertainment, Soundous completed an MBA in finance and built a career in Paris. Since moving to India, she has appeared on MTV Roadies, won MTV Splitsvilla X4, competed on Khatron Ke Khiladi 13 and The Traitors, and is now part of an upcoming Sanjay Leela Bhansali project. This is one of the most transparent conversations on the creator economy in India. Soundous shares what she actually earns from content creation, brand deals, song performances and acting, from the six months she went without a single brand deal to commanding ₹30 lakh for a two-day song shoot. She explains why reality TV fame does not automatically attract premium brands, why most actors earn
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