Laws of Hype Creation : How Comet engineered Hype to build 167 cr Sneaker brand?

Check out Odoo: https://www.odoo.com/r/5bM 👉Think School’s flagship Communication course with live doubt sessions : https://thethinkschool.com/sp/communication-masterclass/ 👉Spotify Link: https://open.spotify.com/episode/7yZebW0yL2bkYsM7Gxb6Mt?si=WJDyWLWJSTmZ9QqbdFVdMw 👉 Who would you like to see next on The Indian Business Podcast: https://forms.gle/37daEPEy7mAzhvv29 Check out Comet: https://www.instagram.com/thecometuniverse/?hl=en 👉Video Introduction What does it really take to build a brand that can compete with global giants? Most people believe it's all about having deep pockets, celebrity endorsements, or a massive marketing budget. But Utkarsh, Founder of Comet, believes the biggest advantage isn't money. It's understanding your customers better than anyone else. In this episode, we unpack some of the biggest lessons behind building a modern consumer brand, including: • Why global sneaker brands struggle to win over Indian consumers • How Comet built a premium bran