More of your Google Ads now runs on AI. What should you still control?

Free live 50-minute online discussion in English (21 October 2026, 15:00-15:50 CEST / 18:30-19:20 IST). Organised by ClickPatrol (https://clickpatrol.com). A live, 50-minute discussion for people who run Google Ads in-house. Google now handles more of your targeting, bidding, creative and optimisation. Two speakers set out where your own judgement still decides the result. You take away: - What to look at first once Google has moved your Search campaigns to AI Max - Which changes a person should still sign off when an AI agent works in your account - How to tell if Smart Bidding is learning from real customers, or from bots and fake conversions - The changes set to shape Google Ads work over the next 12 months Not a presentation: a discussion. No product pitch, no slide deck. The last 15 minutes are for your questions. Speakers: Adriaan Dekker (Google Ads and the ad ecosystem) and Alfred Simon (PPC in practice).