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The Science of VIRALITY: I Gave a Wharton Professor $1,000 To Make Boring Products Go Viral!
📅 25 August 2026 at 08:53 pm · Hosted by Think School
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👉 Video Introduction
Can you make a boring product go viral with less than $1,000?
Most brands think virality requires a huge marketing budget, an exciting product, or a genius advertising campaign.
But Jonah Berger spent nearly 20 years studying thousands of brands, and found that word of mouth isn't random, luck, or chance.
There is a science behind why people talk and share.
In this episode, we sit down with Jonah Berger, Wharton Professor and author of Contagious, to reverse-engineer how ordinary products can generate extraordinary word
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