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The Science of VIRALITY: I Gave a Wharton Professor $1,000 To Make Boring Products Go Viral!

📅 25 August 2026 at 08:53 pm · Hosted by Think School
👉 Check Odoo: https://www.odoo.com/r/qM47 👉 Think School’s flagship Communication course with live doubt sessions: https://thethinkschool.com/sp/communi... 👉 Who would you like to see next on The Indian Business Podcast: https://forms.gle/37daEPEy7mAzhvv29 ⭐️Spotify Link: https://open.spotify.com/episode/2liG71LCpFCBEV8Vd5Vk6a?si=9SXq3GooSkefxzyeJE6cew&utm_source=copy-link 👉 Follow Our Guest LinkedIn: https://www.linkedin.com/in/j1berger/ 👉 Video Introduction Can you make a boring product go viral with less than $1,000? Most brands think virality requires a huge marketing budget, an exciting product, or a genius advertising campaign. But Jonah Berger spent nearly 20 years studying thousands of brands, and found that word of mouth isn't random, luck, or chance. There is a science behind why people talk and share. In this episode, we sit down with Jonah Berger, Wharton Professor and author of Contagious, to reverse-engineer how ordinary products can generate extraordinary word
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